Emergency

• The "bottle" is kept in the FRIDGE,
  What is it?
  Its a simple idea designed to encourage people to keep their basic personal and medical details on a standard form and in a common location - the fridge!

• ICE
  In Case of Emergency (ICE) is a program that enables first responders, such as paramedics, firefighters, and police officers, as well as hospital personnel, to contact the next of kin of the owner of a mobile phone to obtain important medical or support information (the phone must be unlocked and working).